Careers at Group First: SEO/PPC Executive

SEO/PPC Executive

Immediate start

Salary – Negotiable (DOE)

Location – Padiham, Lancashire

Exciting opportunity to join the marketing department of a rapidly growing and highly respected global property company. 

Group First Global Ltd is renowned for its innovative commercial and residential property developments, storage centres and car parks.

An exciting new opportunity has arisen to join a successful, growing marketing team as a PPC and SEO executive.

The department works across all the group’s businesses and is responsible for the continued growth of both the customer and investor facing elements of the business.

As a member of the team, you will be responsible for managing the search engine rankings of multiple websites across the different sectors in which Group First is active. You will be expected to plan, research, execute and provide monthly reports on the progress and performance of multiple SEO projects simultaneously – and be comfortable doing so.

You will also be expected to be fully conversant with Google Adwords and other PPC software and to be heavily involved in planning and executing PPC campaigns for Group First’s businesses.

A proven history of running successful PPC and SEO campaigns and a strong track record of presenting campaign reports is essential. You must be completely at ease creating and presenting web performance and analytical reports, including conversion rate analysis.

As an integral member of our marketing team, you must also be comfortable dealing with multiple board level stakeholders within the business and juggling numerous projects at once.

What will you get to do?

  • Cross-team collaboration is key – you will work closely with the different businesses within the Group to achieve excellent results.
  • You’ll have the chance to put on your lab coat and run SEO experiments, proving the value of your ideas, and helping to scale them up.
  • Keep on top of troubleshooting and fixing site issues, and ensure we maintain a clean internal link structure.
  • Research new potential target audiences and figure out how best to reach them.
  • Report against monthly and quarterly performance targets. Communicate key insights and obstacles to the team and broader company.
  • You’ll have the opportunity to work with some of our fantastic international teams.
  • Plan and deliver SEO/PPC focused campaigns for a broad range of clients.
  • Proven search engine optimisation results for competitive search terms.
  • Competitor analysis (inbound links/ranking performance).
  • Monthly link building strategy.
  • On-site / On-page optimisation.
  • Google Analytics analysis and reporting.
  • Monthly search engine ranking position reports.
  • Management of Google Webmaster accounts.

The ideal candidate will have:

  • Experience in executing successful SEO projects.
  • Technical knowledge of SEO and confidence in managing SEO for large-scale websites.
  • In-depth knowledge and effective administration of Google AdWords.
  • Proven ability to work closely with technical (software development) teams.
  • Confidence using the most popular SEO tools, Webmaster Consoles, Web Crawlers, Keyword tracking and backlinks discovery tools.
  • Good appreciation of web analytics and tagging techniques.
  • A head for numbers, easily able to extract key insights from data. Comfortable working on large datasets and proficiency using advanced Excel functionalities. Ideally basic SQL knowledge.
  • Proven track record assuming ownership, moving quickly to implement ideas, and delivering results in a fast-paced online environment.
  • Finally, but most importantly: passion for the Group First mission and drive to provide our customers the best possible search experience.

Beneficial but not essential skills include:

  • Experience and knowledge of HTML
  • Experience using MOZ & SEMRush

Experience 
Proven experience of search engine optimisation is a basic requirement. You must be able to demonstrate your abilities and present numerous examples of successful SEO and PPC campaigns.

What’s in it for you?
You’ll be part of a team of exceptionally talented marketers, within a company renowned for rewarding hard work and success from its employees; with a competitive salary and a great working environment. We also offer 24 days holiday per year, plus Bank Holidays.

Within Group First we operate with a great degree of autonomy. So, while you will be reporting to the Marketing & Creative Design Managers, to a significant degree, you will be in charge of your own workload and focus areas, giving you the chance to have a huge impact on one of the UK’s fastest growing & most successful property companies.

If this exciting opportunity is of interest to you, please email an up to date CV, along with a brief covering letter, detailing your experience, and why you would be a great fit for the role, to:

careers@groupfirst.co.uk